Newspaper
A late-night radio spot that nobody
expected to work
Suddenly
Suddenly
phones rang
in Spanish
By Accidente

The Untold Story of Latino Legal Marketing

What began as chance became a revolution. By Accidente tells the story of how Latino audiences went from invisible in the legal market to impossible to ignore, thanks to the lawyers and marketers who dared to advertise in their language.

Format & Tone

Episodes

Episodes

12
long-form documentaries
60–90
minutes each.
Style

Style

  • Bold.
  • Cinematic.
  • Unapologetically bilingual.
Tone

Tone

Nostalgic yet disruptive.
Nostalgic yet disruptive.
Production

Production

  • Interviews.
  • Archival ads.
  • Dramatic sound.
  • B-roll in real offices.

Coming soon

Sample Episode Arcs

  • Jim Adler “El Martillo Tejano”
  • Robert rubenstein “Yo Quiero Ser Su Abogado”
  • Harlan Schillinger “El madman”
Video preview Play
Available on
Spotify
Youtube
Apple Podcast

This isn’t just for lawyers

Megaphone
What began as chance became a revolution. By Accidente tells the story of how Latino audiences went from invisible in the legal market to impossible to ignore, thanks to the lawyers and marketers who dared to advertise in their language.

The Host

Liel Levy came up watching it all unfold—cameras rolling, phones ringing, the first sparks of Spanish-language legal marketing lighting up LA. His uncle’s agency was one of the very first in the 1980s built for injured Latinos. And from the sidelines, Liel saw how the right words, in the right language, could open the door to justice.

Years later, he co-founded Nanato Media and helped reimagine how law firms show up for Spanish-speaking clients—through culture, not shortcuts. Strategy, not translations.

He doesn’t just know the market. He helped build it. And he’s still raising the bar.

Liel Levy

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